Love it and really is what you paid for.

I am using the 72mm on my Sony RX10 IV. My preliminary test revealed that the filter diffuses very bright direct light very evenly while not drastically changing color or contrast. Indirect light is more moderately altered, with a not very noticeable softening of detail, but an evenly dispersed halo effect. On auto settings, shutter speed dropped to an insignificant degree with the filter on. This filter came well-packaged in a padded and sturdy plastic case, and included three microfiber cleaning cloths - a nice touch! The filter ring is well-made and installs easily on the camera lens. K&F Concept generally makes good quality camera accessories without breaking the bank, and this filter is no exception.

I have both the 77m & 82mm version of this filter. I do a lot of outdoor family photography and normally use a variable neutral density filter to open up the aperture for good bokeh (shallow depth of field). So I thought I would try this filter out without my neutral density filter and see what kind of results I would get. I was completely blown away!

The beautiful dreamy look with the sunlight and the skin tones was just absolutely stunning. I wanted to keep my aperture (F-Stop) low around 2.8 to 4.0 and my ISO at 200. So I just simply increased my shutter speed to around 200, which was actually helpful to keep a sharp focus. These settings allowed me to then use this filter by itself and still capture the right amount of light without overexposing.

Immediately after taking the first few photos, when I looked on the LCD screen it was just amazing. The sunlight coming in behind the subject was very surreal and her skin tones were just perfect. Another way to explain visually what I saw was, skin tones and curves were not rigid and sharp but smooth and glamorous. Obviously there are sometimes when you don't want that glamor soft look but for those times when you do, this is absolutely well worth the money.

As a professional photographer I would say, if you don't have this filter in your bag, you're missing out on some great photos.

Very dense black diffusion filter - great for adding soft character to a very sharp sensor and lens. K&F makes a great product, solid packaging, and excellent glass.

I got one to fit my Sony 70-200mm lens. It works great. Image quality is plenty good enough for some cheesy photos and videos that I plan to take with this. If you need that old-school dreamy look then look no further.

Very good.

I bought this filter to soften the look from my Nikon Z7 . At times I just don't want the super sharp look. This filter does slight softening of the image when I need it. Good product and it works very well .

Just what I expected it to be, very affordable haha I bought two.

I have been wanting one of these for a while now, in retrospect I think I would want to buy a 1/4 one as this one doesn't really make a huge difference in fact its hard to notice hence the 4 star review.

In terms of quality it is robust and feels great an dthe casing it comes in is good and I do recommend kf concept as a brand. It seems to be much cheaper than other brands whilst not losing much of the quality.

It is an excellent filter for the price and the quality it provides. In my case one 1/8 of 49mm. The effect it produces is really nice and I can say that even in the definition there is a better minimal but very interesting one. Recommendable.